Terrence McKenna gave us this strategy:
“Launch your meme boldly and see if it will replicate-just like genes replicate, and infect, and move into the organism of society. And believing, as I do, that society operates on a kind of biological economy, then I believe these memes are the key to societal evolution. But unless the memes are released to play the game, there is no progress.”
http://olivefarmercrete.blogspot.com/2020/08/mission-impossible-no.html