Hi everyone, just wanted to share a couple of marketing principles for anyone considering making a flyer, poster, leaflet, advert etc. These are tried and tested methods you will see everywhere once you look for them, even the Gov't uses them. They are "The Rule of Three" and "AIDA". Look them Up; Understand them; Utilise them.
The rule of three in marketing and entertainment is everywhere, even the Gov't is using them in their slogans e.g "Stay at home, Protect the NHS, Save Lives" etc The basic rule is to either say the same thing three times during a complex message, or to group sayings or numbers or pictures together in threes. It plays on the human mind's need to recognise patterns and three is the minimum number required to make a pattern. Think about these: Three Musketeers, Three Amigos; the three acts of a Film or Play; Blood, Sweat and Tears; Father, Son and Holy Spirit; Faith, Hope and Charity; Sex, Drugs, and Rock and roll; Lies, Damn Lies, and Statistics etc etc etc If you want your message to stick in someones mind, use the rule of three.
The AIDA principle is an acronym for:
Call to Action
Attention - grab the readers' attention with a picture or number or familiar slogan, it must be highly visual
Interest - once you have the readers attention you must get them interested, questions are great for this
Desire - make the reader want something, offer something that is desirable to them
Action - tell the reader what action they must take to fulfil this desire
A quick topical example off the top of my head:
A - Do Governments Lie???
I - Did you know the real truth about Covid19 is being censored?
D - Would you like to know what the Government is keeping secret?
A - Read this today; Learn the Truth; Stop the Lies.
Look at the advertising around you and you will see these principles playing out everywhere, so when you design a flyer, see if it follows AIDA, and use the Rule of Three.