I am 100% behind this cause, it is currently the biggest? (what I can find anyway) movement to protect even the most basic of human rights.
In the resources sections, "flyers for business":
Should really NOT use the word 'muzzle'. Instead, just the word mask would be a whole lot better. Here is my reasoning:
This movement is going to fail if it becomes us (non-maskies) vs them (maskies). It needs to represent freedom of choice and openness. If someone is scared and feels they would be safer in a face mask, they should NOT feel judged. It is completely cool and OK. Just as long as you are not judging me for NOT wearing one. The word muzzle will not achieve this.
Pro-freedom shop keepers would want business from people wearing a face mask and those that do not. Having flyers like that with the word muzzle suggests that you are an idiot for wearing a mask. The mask wearer will then give their money to someone else. This is not a desired outcome for anyone doing business who is not a complete idiot.
My personal belief is that yes, the mask is a muzzle, but come on... we need to be inclusive not divisive. We are not a majority. We will lose.