A few points on how to greatly improve your social media impact.
I will refer to twitter, but the same concepts apply more or less to all platforms.
I'm aware that many of you might know this already, it's just to make sure that everyone can leverage the social media potential, including those who need to boost their influence.
How to expand outside your circle:
We tend to search and look for information that validates our beliefs.
So we end up following like-minded people, watching youtube channels sharing our views and so on.
As a result, we create a closed circle (our world) where everyone seems to agree with us.
Everyone has their circle of friends which share the same perspective.
The rest of the world doesn't see these interactions.
So we need to expand and reach out to those who are "minding their business" (that could be music, sport, travel, ...) and are not even thinking that there is an army out there debating on lockdowns, masks, vaccines and so on.
Find popular media accounts like BBC, Sky, etc.
Click on followers and start following a number of their followers.
Disregard whether you think they have your views on certain topics or not.
Those accounts will see you following them and a percentage of them will follow back.
Start following whoever likes or retweets your tweets.
This will also get you new followers
Once you follow them, reply to their tweets as appropriate.
Repeat this process with many mass media and popular accounts, but don't do it too often as twitter will shadow ban you. Check your account here: https://shadowban.eu/
At some point twitter will prevent you from following. Wait a bit and start the process again.
This is just digital marketing, nothing new, but as some of us might not have this approach, I thought I'd share.