In an interview with Wallpaper magazine ( October 2020 pages 174 - 176) the designers of the infamous 'spiky blob' state they were asked to create an identity for the virus on 20 January, delivering the final version 10 days later. Alissa Eckert admits to ' overplaying' the S proteins and downplaying the M proteins to create maximum shock and fear. In short, the marketing campaign was well underway in January despite protestations from the UK government that the virus took them by surprise. In short, there was a determined marketing campaign ( as used for products and services that require selling) based on over played fear, that is at odds with the chronology of events alleged by the Government, in writing and forming part of the defence.
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